I want to share with you something that I used to do to find prospects and build my business. To be honest looking back now I really can’t believe I used to do this but I did.

First up I want to tell you about the system I was using at the time. It had nothing to do with attraction marketing, but promoted my primary business and only really focused on trying to get people to join the business or sell them a product.

Once I had a prospect the system worked like this. I set it up to schedule in an appointment, they would pick a time and I would call them. Now you may well be thinking so far so good, they pick a time, they are expecting the call and I call them.

Hang on a minute, we’ve not got to the good part yet. The appointments were set to half an hour each, or you could go to an hour if you want.

The system worked like this, I would tell them to go to a website and log them into the website using a unique username and password. They would then follow my instruction and go through a slide show, clicking next when I asked them to. I would be reading the presentation over the phone from a pre-written script.

So I would call the person and start to build some rapport with them. I would then begin the presentation which would last for around 20 to 25 minutes. This would leave no much time for questions or building a relationship with that person.

Now I would get my leads from the job site Monster.com and these people would have no idea what to expect when I called. Most would listen but had no interest in starting a business, they were looking for a job.

Occasional I would get somebody who was interested and I actually signed up two people into my business. However they simply disappeared after a few weeks.

The point that I want to make is I was targeting the complete wrong market. A market that was looking for a job and not a business. A market which would run a mile when they knew it was MLM.

The system I was using was too time consuming, too focused on the business and products and very little focus on the person that matter most in the whole process….the prospect. It was a fishing trip, I might get a bite someday.

Knowing your market and what that market needs is so important. I think you will agree by reading this but so many people fall into this trap and continue to do the wrong thing. After a while I knew this wasn’t going to work and I found a much better way to build a business.

 Was it a mistake to do what I did? Well no it was a good thing because I have learnt from it and more importantly I can share my experience with others who may be thinking of doing something similar.

Thank you very much for taking the time to view this post. Please leave a comment and share this post with your friends on Facebook, Twitter, Digg, Reddit and Google Buzz. As a special Thank You I would like to offer you a “FREE gift” just for stopping by my blog.

There are two ways that you can build your Network Marketing business. First chase your family and friend and keep badgering them until you become an NFL (No Friends Left). You can stand in shopping malls pestering complete strangers and leave fliers on cars.

Or second, you can work from the comfort of your own home and all your leads and business come to you.

Which one would you prefer to do?

Well mine, like most  people is the second and it’s called attraction marketing. I want to share with you my 5 reasons why you need attraction marketing in your business. These are just my 5, there are many more but these are the ones that have really made my life so much better.

1. First and foremost, you position yourself as a leader even if you are brand new to this industry. You can start simple by learning a particular skill, say how to generate leads on Facebook. Write some articles and post them on the internet. By helping others first you will help yourself in the long run. Who you would prefer to do business with, somebody who has taken the time to show you how to do something like generate leads on Facebook or somebody who has no interest in you and just pitches their business opportunity to you?
2. Attraction marketing coupled to a great Lead Generation System will sort all the time wasters from the serious people for you. All this can be done on auto pilot so you only talk with the most qualified people. Imagine cold calling 50 people a day who have no interest in what you have to offer. How much time is that going to take? You have no idea that they don’t care about your product or service so all you are on is a fishing trip. You might get a bite but don’t count on it.  With an attraction marketing system and lead generation system you can show your product or service to 10 times that amount 24 hours a day 7 days a week 365 days a year. Sounds good right!
3. No selling. When I started out I did not want to sell and was informed by my upline that this is not a selling business. Great I thought until you find out you have to sell products to make money. I’m not a sales person and I never wanted to be but with attraction marketing there is no need to learn how to sell. This is because it’s about building relationships and trust with people. I only ever buy from people who I trust, never from people who offer no value.
4. Attraction marketing is about branding you and not your company. There could be millions of people all promoting the same MLM company but there is only one you so you can stand out. If all those people are using the same replicated website and company literature what differentiates them from each other? Nothing, they are all offering the same thing but if you are using attraction marketing you will be marketing yourself and your skills to help others by adding value. This was a breakthrough for me when I found attraction marketing and paired that up with a lead generation system which can be fully customised to brand me as the product. This is very important.
5. The ability to start earning an income from multiple sources so I could learn the skills needed to become successful in this industry. By making small commissions on products but having different commission streams money can be made from day one. I look as my primary business as a pension fund, it’s where I will get my residual income from and the biggest part of my income. However I am not relying on my primary business as an only source of income which can take years to build up. By learning attraction marketing and having a lead generation system in place has kept me in the game for longer as it has never cost me any money.

That’s my 5 reasons why you must learn attraction marketing. Yours might very well be different from mine and they will be the reasons why it has helped you.

I want to thank you for reading this post and I would love to read your comments and thoughts. Also please share this with your Twitter and Facebook friends, I’m sure they would appreciate your for doing that.

Tristram Lodge

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