Ask Tristram Lodge – MLM Mentor & Coach

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There are two ways that you can build your Network Marketing business. First chase your family and friend and keep badgering them until you become an NFL (No Friends Left). You can stand in shopping malls pestering complete strangers and leave fliers on cars.

Or second, you can work from the comfort of your own home and all your leads and business come to you.

Which one would you prefer to do?

Well mine, like most  people is the second and it’s called attraction marketing. I want to share with you my 5 reasons why you need attraction marketing in your business. These are just my 5, there are many more but these are the ones that have really made my life so much better.

1. First and foremost, you position yourself as a leader even if you are brand new to this industry. You can start simple by learning a particular skill, say how to generate leads on Facebook. Write some articles and post them on the internet. By helping others first you will help yourself in the long run. Who you would prefer to do business with, somebody who has taken the time to show you how to do something like generate leads on Facebook or somebody who has no interest in you and just pitches their business opportunity to you?
2. Attraction marketing coupled to a great Lead Generation System will sort all the time wasters from the serious people for you. All this can be done on auto pilot so you only talk with the most qualified people. Imagine cold calling 50 people a day who have no interest in what you have to offer. How much time is that going to take? You have no idea that they don’t care about your product or service so all you are on is a fishing trip. You might get a bite but don’t count on it.  With an attraction marketing system and lead generation system you can show your product or service to 10 times that amount 24 hours a day 7 days a week 365 days a year. Sounds good right!
3. No selling. When I started out I did not want to sell and was informed by my upline that this is not a selling business. Great I thought until you find out you have to sell products to make money. I’m not a sales person and I never wanted to be but with attraction marketing there is no need to learn how to sell. This is because it’s about building relationships and trust with people. I only ever buy from people who I trust, never from people who offer no value.
4. Attraction marketing is about branding you and not your company. There could be millions of people all promoting the same MLM company but there is only one you so you can stand out. If all those people are using the same replicated website and company literature what differentiates them from each other? Nothing, they are all offering the same thing but if you are using attraction marketing you will be marketing yourself and your skills to help others by adding value. This was a breakthrough for me when I found attraction marketing and paired that up with a lead generation system which can be fully customised to brand me as the product. This is very important.
5. The ability to start earning an income from multiple sources so I could learn the skills needed to become successful in this industry. By making small commissions on products but having different commission streams money can be made from day one. I look as my primary business as a pension fund, it’s where I will get my residual income from and the biggest part of my income. However I am not relying on my primary business as an only source of income which can take years to build up. By learning attraction marketing and having a lead generation system in place has kept me in the game for longer as it has never cost me any money.

That’s my 5 reasons why you must learn attraction marketing. Yours might very well be different from mine and they will be the reasons why it has helped you.

I want to thank you for reading this post and I would love to read your comments and thoughts. Also please share this with your Twitter and Facebook friends, I’m sure they would appreciate your for doing that.

Tristram Lodge

Click Here To Get Your Attraction Marketing Training

Click Here To Get Your Lead Generation System

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How can you, someone who has been involved with network marketing for a few months add any sort of value to your prospects?

Well as it happens you can offer quite a lot. Stay with me on this one and I will tell you how you can help others with their business while building yours at the same time. You have heard people talking about adding value, leading with a solution not a business opportunity.

You may have been fortunate enough to have read Mike Dillard’s Magnetic Sponsoring. (If you haven’t yet I would strongly suggest you do!) So how can someone who has only been in network marketing possibly add any sort of value to anyone else in the industry?

To start with you can share your experience in MLM up until now, the things you have done that work and that don’t work. People love a story so tell your story, the ups and down’s, the good and bad. Tell people why you got started and your background, this can be great to build some common ground.

Something you can do is find articles, videos or training’s that have caught your eye and you have found helpful and share them with your contacts. You can do this through social media sites such as Facebook, Twitter and  Linkedin. You can find a ton of great content on  Better Networker.

A tool that I have been using for a few weeks now is called AutoTweetX, it pulls content from any website you like with the key words you have picked. You can then check out the content, if it is relevant to your market you can add a bit.ly link and post it to twitter.

If you have used twitter you will have seen the 1000s of ads on there, so by posting this type of non promotional content you will get a good following and build strong relationships. It’s also great for finding great content.

If you do this DO NOT copy and paste the work and present it as your own. This is not ethical and you will get found out as a fraud and someone who is not to be trusted. Simply copy the web address from your web browser and that will take people direct to the article.

What else can you do, well I would suggest that you sign up to as many newsletters as you can. Some will just try and sell you anything and everything so just hit the unsubscribe button. However most will pass on good quality information that you can share with other networkers. They will give you information about useful websites and tools to help you grow your business.

Pass this information onto others and you will soon build a great reputation as a leader and not like most network marketers who are out there selling products and have no interest in actually helping anyone.

At some point you are going to have to start producing your own content. Check out how the leaders write and the subjects they write about. Also get some Copywrite training, this is a skill you will need.

As your list grows, keep sending out quality information at least once a week, twice is better. Have some of your content and some of other peoples. Remember if you are using someone else’s content send your list to that person website or content on the web.

Trust me in the long run it better for your and for them, and they will appreciate you spreading there content around. Its good practice to get into as your content could be passed onto in much the same way. Imagine having your content blasted around the internet, how much would that explode your business and your brand name.

Enjoy sharing the great content that is out there, your prospects will appreciate it and you will grow as a leader and business owner.

Tristram Lodge