Now, when the social media impact grows like crazy working constantly to improve your Facebook Presence is a very effective way to keep your online business “fueled” with a vital resource: people who like and trust you.

So how do you create and maintain a presence that commands respect attraction and continuous  interaction?

I’m going to share with you a couple of tips to get the most from your time and effort spent on this social media site. Relax and enjoy J

 

How to boost your Facebook Presence:

Before you can engage and build relationships with people it’s important to attract them to you in every way possible.

The News Feed plays a huge role in this process: if your updates  show up often in your friends’ feeds they will be more likely to read, like or comment on them.

Every piece of content you post on your fan page or personal profile has a ranking called Edge Rank.

Don’t worry, things won’t get to techie here .

Yet, I must say that it determines if an update shows up or not in the News feed based on a few specific factors:

-Affinity: the relationship between you and your friends/fans ( how much they interact and respond to your posts

- Weight: either we talk about images, videos, quotes or blog posts, every one of them has a specific score which influences the Edge Rank

-Time: the recent your info is, the better.

Increasing the Edge Rank of your content will inevitably enhance your Facebook Presence. Let’s detail a little:

1.Post often but not too often

Balance is key here. I had days with 20 updates on my profile or more.

Guess what?

Almost zero interaction. The reason is simple: people decided to hide my updates.

Now, 2 to 5 updates per day are enough to keep people engaged and happy J

2.Keep things simple

I noticed that short updates (80 or less) rank better and create more engagement than long posts. Few questions for example are a very effective option.

3.Post various content

People love variation: posts that make them laugh but also keeps their own self inspired and educated.

Hint: from all types of content, images and links tend to influence the most your Facebook presence. Feel free to experiment as well and see what works best for you

4.Use long links

When you post something let the entire url. It will rank better than a shortened link.

5.Update manually

To automate or not automate? This is the question…

I know, it’s easier to use MarketMe Suite, Hootsuite or Twitter Feed but manual updates have more chances to show up in the News Feed of your friends/fans.

6.Check out the time first

Posting in high traffic times like 10 am to 4 pm eastern will enhance your Facebook presence.

Yet, that depends on your audience. Study it. See what are their favorite hours to jump on the social media boat.

Finally, when the weekend is coming (Thursday-Friday) people are more active than during the rest of the week.

That’s all folks!

There you have: tips to increase your Edge Rank and the Facebook Presence

How do you make yourself noticed on Facebook?

I’d love to hear your feedback below. If you enjoyed this post, please share it with your friends using the social media buttons above. Thank you.

About The Author

Radu Dascalul is a Romanian entrepreneur passionate about blogging, social media, transformation and network marketing. On this blog he offers creative solutions and tips to make your home based business prosper.

 

Tagged with: Edge Rank • Facebook Presence • Radu Dascalul

Filed under: Guest Blog • Guest Bloggers • Radu Dascalul

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