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Chapter 6 of [download id="2"] took me a little by surprise at first but then I began to put the pieces together.

The only way to become rich is by giving people more value than what you take from them. This is the basis of attraction marketing so in other words it is not a new concept.

Now I’m pretty sure that a certain Mike Dillard has read this book, which was written and published 100 years ago and turned into the attraction marketing we all know today.

When you think about it this really should be the bases of all business. You wouldn’t pay over the odds for a product that wasn’t worth that amount of money.

By giving more value than you get in return you are not only going to help yourself on the road to success but you are also helping out other people. And as we all know this is the basis for trust and building relationships.

You also sell people want they need to solve a problem and also at the right price. No point trying to sell a book about online marketing to someone who never has any intention of marketing online, no matter how much of a bargain it is, it worthless to them even if it is free.

Show them how to market offline and no matter what the product cost if it makes them rich then it is of great value to them.

Really this chapter was split into two sections for me, the first being about attraction marketing and the second is about forming mental images in your mind for what you want.

I’m sure every one of us has heard about the board you put on your office wall with pictures of all the thing you want from your business. Well this is a form of creating that image in your own mind, it’s just a reminder on the wall.

Remember how we have talked about the power of your mind in Mondays post “The First Principle of Getting Rich and The Power of Thought” and how a single thought could change the way you live your life.

By having a mental image of what you want to achieve and keeping focused on that image you will have that success. Keep focusing on what is important to you and never let anything stand in your way.

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Tristram Lodge

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